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CRM (Customer Relationship Management) TechnologyMaking sense of your customer data and knowing which customers to talk to about which product and when requires a unique technology tool. Homeserve’s CRM technology platform, CARE II, provides a holistic customer view across multiple product and service verticals. Go a level deeper for insight into each customer segment and understand that segment’s value in the larger picture, allowing you to cost-effectively concentrate on your most profitable customers. Next, build 1-to-1 relationships with your customers through personalized communications as managed by CARE II’s contact management tools. Talk to them about the timely products and services that interest them most with CARE II’s sales timing optimization and workflow automation capabilities. In a short period of time, you’ll create valuable customer relationships, improving your retention and cross-sell ratios through effective loyalty development. Track your progress using CARE II’s reporting tools. For continuous improvement, fine-tune your CRM methodology to maximize the effectiveness of your CRM strategy. To learn how to maximize the value of your customer relationships with Homeserve’s CRM technology, please contact sales@homeserve.ca |